MyBKExperience – Free Whopper – Burger King Survey

At Burger King, the customer feedback gathered through MyBKExperience is shared and discussed across all levels of the organization - from frontline crew members to senior executives.

This helps ensure that the insights are being utilized to drive meaningful changes and improvements throughout the business.

For example, restaurant managers may use the survey data to address specific issues at their location, while the corporate team leverages the broader trends to inform long-term strategic decisions.

Personalized Engagement:

Burger King makes a concerted effort to engage with individual customers who participate in the MyBKExperience survey.

This includes sending personalized thank-you messages, as well as updates on how their feedback has been acted upon.

In some cases, the company may even reach out directly to customers who have shared particularly insightful or constructive feedback to further discuss their suggestions.

Tying Compensation to Customer Feedback:

Burger King has implemented a system where a portion of its employees' compensation is tied to the customer satisfaction metrics captured through MyBKExperience.

This helps create a culture of customer-centricity, where crew members are incentivized to deliver exceptional service and respond proactively to customer needs.

The company believes this approach helps reinforce the importance of the customer experience and ensures that feedback is taken seriously at all levels of the organization.

Omnichannel Accessibility:

To maximize participation in the MyBKExperience program, Burger King has made the survey accessible through a variety of channels, including:

In-restaurant receipt prompts

QR codes displayed in-store

Dedicated sections on the Burger King website and mobile app

Email and SMS reminders sent to loyal customers

This omnichannel approach helps ensure that the survey reaches the widest possible audience of Burger King customers.

Leveraging Emerging Technologies:

Burger King is continuously exploring new technologies and platforms to enhance the MyBKExperience program and make it even more engaging for customers.

This includes experimenting with voice-activated surveys, augmented reality experiences, and gamified survey elements to keep customers interested and invested in providing feedback.

The company believes that these innovative approaches will help drive even higher levels of customer participation and commitment to the program.

By delving deeper into these various aspects of the MyBKExperience program, it's clear that Burger King is committed to truly understanding and responding to the evolving needs and preferences of its customer base. This unwavering focus on customer-centricity is a key driver of the brand's ongoing success in the highly competitive quick-service restaurant industry.